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Senior Digital Copywriter

Who are we?

MobiSystems is a Bulgarian/American product development company that creates and sells its own productivity applications for Windows, Android and iOS. Our applications are installed on more than 500 million devices worldwide.

During our 20 year history, we have created OfficeSuite (www.officesuite.com), PDF Extra (www.pdfextra.com) and MobiDrive (www.mobidrive.com), which have proven themselves to be viable alternatives for the products from Microsoft and Adobe.

Currently, we have over 180 employees in our headquarters in Sofia and offices in San Diego and Stockholm.

 

What are we looking for?

We're looking for an experienced digital copywriter for our flagship product line - OfficeSuite.

You should be able to write clear and engaging copy that persuades and sells our target online audience on our software products.

Your primary focus will be copy that covers the full breadth and depth of our digital sales funnel - paid search ads, video scripts, landing pages, app pages, in-product screens, emails, web site.

In addition, you will also provide copy for various digital and print materials needed by our sales team - one-pagers, retail cards, partner marketing collateral, etc.

Since our primary markets are North America and Western Europe, you will need to be aware of the specifics of these audiences in order to be able to create compelling copy for them.

 

What you will do and learn as needed?

  • Develop creative and captivating copy for digital media ads, such as Google Display Ads and Apple Search Ads.
  • Write benefit-driven copy for product landing pages that will generate leads and conversions, write engaging copy for the product web site www.officesuite.com.
  • Contribute the copy for in-app monetization screens that convert our users into customers, in-app promotions and push messages that produce results.
  • Design and participate in A / B testing experiments in order to test the effectiveness of different copies in an objective manner.
  • Contribute email marketing campaigns that get opened, read and clicked, contribute to copy for the digital and print materials needed by our sales team.
  • Proofread, edit, and optimize copy for digital.
  • Prepare video scripts for external video production, as well as copy for app store product pages and screenshots.
  • Ensure consistency and maintain brand integrity and compliance among all copy.
  • Stay on top of copywriting industry trends and relevant competitors and educate the rest of the team about them.
  • Work in a cross-functional team consisting of marketing designers, digital ads experts, product managers, product designers, sales specialists, content writer and the marketing and business managers to create a consistent and compelling journey for our target customers.

What do you need to be successful in this role?

  • 3+ years professional writing experience in an agency or in-house creative group in the domain of software products, online services or other digital goods.
  • Proven record of excellent writing for an online audience demonstrated in a professional portfolio.
  • Impeccable grasp of the (American) English language, including idioms and current trends in slang and expressions.
  • Passionate about copywriting and how it drives digital marketing strategy.
  • A keen eye for detail and a love of great design and typography.
  • Ability to work in an cross-functional team to meet fast deadlines.
  • Bachelor's degree in Marketing, English, Journalism, Communications, Advertising or related field.

Bonus points for:

  • Experience with content writing.
  • Understanding of SEO and ASO fundamentals.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook).
  • Experience with social media platforms such as Facebook, YouTube and LinkedIn.

What do we offer?

  • Work at the Headquarters of a product company and drive the marketing of its flagship products;
  • A work-environment with flexible working time @home or @the office, no overtime and no artificial deadlines;
  • Competitive salary
  • Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.
  • A great location – right next to a subway station, Paradise Center and the best park in Sofia;
  • Regular performance assessment with salary review.
If you are interested, please send your CV to jobs@mobisystems.com. Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.
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