Campaign Analytics Specialist

Who we are:
We are MobiSystems - a leading creator of productivity & business apps, since 2001. Our solutions extend the usability of mobile devices across platforms, allowing for enhanced desktop-grade productivity, regardless of location. As the developer of the award winning OfficeSuite, we serve over 350 million individual and enterprise users in 195 countries worldwide, acquiring more than 100 000 new users per day. We are also the developer and exclusive publisher of a range of best-selling mobile dictionary apps based on data from Oxford University Press, Harper Collins and other top publishers.
Currently, we have over 180 employees in our Headquarters in Sofia (MobiArt Building) and office in San Diego.

If you enjoy working in a fast-paced, driven, and high-performance work environment, MobiSystems is the place for you! MobiSystems is a friendly environment where employees are encouraged to speak up, challenge management, and contribute to the creative process of developing best-in-class mobile applications. We are looking for team members who share our beliefs, love innovative technology, out-of-the-box thinking, and have a passion for giving back.

Currently, we are looking for Campaign Analytics Specialist to join our growing digital marketing team in our Headquarters in Sofia. You will be responsible for implementing clean data structure & marking, gathering, designing, and monitoring ongoing in-depth campaign analysis and reporting.


  • Develop and maintain reporting dashboard, make recommendations for optimizations, update reporting templates and assist in analyzing results.
  • Manage events tracking, tagging and reporting.
  • Execute implementation of digital analytics solutions, tag management and other data management technology.
  • Monitor and evaluate campaign performance analytics and optimize/advise regularly to better achieve client goals and targets.
  • Interpret campaign performance while providing insights and solutions to meet campaign challenges.
  • Ensure data accuracy across platforms.
  • Collaborate with product team to secure data & events tracking.
  • Collaborate with performance team to create and optimize high-performing marketing programs.
  • Stay up-to-date on and advise the team on the latest analytics/marketing/media trends.


  • 3+ years hands-on experience in Google platforms, specifically Google Analytics and Data Studio.
  • Understanding of digital buying platforms including social media and streaming media.
  • Quantitative and analytical decision-making skills.
  • Solution-oriented, assertive and resilient.
  • Critical eye for detail.
  • Passion for data analysis and market research.
  • Able to juggle multiple tasks and prioritize accordingly.
  • Fluent English – verbal and written.

An advantage would be:

  • Experience with other Analytics Platform.
  • Experience with Mobile Marketing Analytics platform (AppsFlyer, Adjust etc.)
  • Curious nature to stay on top of trends in media including paid search, SEO, social and digital marketing strategy.
  • Experience with other Analytics 360.

What we offer:

  • A healthy work-environment with flexible working time @home or @the office no overtime and no artificial deadlines.
  • A great location – right next to a metro station, Paradise Center and the best park in Sofia.
  • Opportunities for professional growth and freedom to make an impact.
  • Competitive salary with sign-on bonus with your first wage.
  • Multiple secondary benefits: additional health insurance with dental care coverage, preferential price for company Sport card, home office, corporate discounts, etc.
If you are interested, please send your CV to Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality. By applying for our vacancies, it is considered that you give your explicit consent for your personal data to be processed, used and kept for the purposes of the recruitment at Mobisystems.