Experienced PPC specialist - Facebook & Instagram

Who are we?

MobiSystems is a product development company that creates and sells mobile apps since 2001. Our apps are installed on more than 450 million devices worldwide and preloaded on a range of mobile devices by Samsung, Sony, Alcatel, Acer, Kyocera, and many others.

MobiSystems is the developer and exclusive publisher of a range of best-selling mobile dictionary apps based on data from Oxford University Press, Harper Collins and other top publishers.

Currently, we have over 150 employees in Sofia and offices in San Diego, Stockholm & Tokyo

What are we looking for?

  • Motivated professional with a strong background in Facebook Advertising
  • Has managed a portfolio of at least $1M per year
  • Experience in App PPC campaigns is a plus
  • Facebook Blueprint Certification is a plus


  • Managing a high-budget portfolio of PPC campaigns across a diverse range of products
  • Creating, budgeting and managing new PCC campaign strategies
  • Cooperating with designers/copywriters for asset creation (videos, banners, texts)
  • Analyzing and optimizing existing CPC bidding to maximize ROI
  • Monitoring budgets, tracking KPIs and producing reports.
  • Researching audiences, user behavior, demographics and buying personas
  • Monitoring budgets and adjusting bids to improve ROI
  • Tracking KPIs to assess performance and pinpoint issues
  • Finding ways to reduce risk of click fraud
  • Keeping up with the latest PPC and SEM trends


  • Knowledge of Facebook Ads Manager & Business manager
  • Understanding of remarketing, custom audiences and lookalike audiences
  • Understanding of Dynamic products and all Facebook/Instagram ads functionality
  • Strong understanding and experience with bidding options (AutoBid, Bid cap, Cost cap, Target cost, ROAS, Highest Value)
  • Expertise in statistical analysis, spreadsheets and reporting
  • Ability to develop effective paid search strategies
  • Proven record of successful campaigns with at least 100% ROI


  • Work at the Headquarters of a product company
  • Ability to present your ideas in a truly flat organization: one that gives you equal chances with experienced colleagues
  • A lot of autonomy, flexible working time, no overtime and no artificial deadlines
  • A great location – right next to a metro station, Paradise Center and the best park in Sofia
  • Multiple secondary benefits: additional health insurance, sport cards, extra days off, home office and more
Please, send CV and portfolio. Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.