Senior Paid Social Specialist

Who we are:
We are MobiSystems - a leading creator of productivity & business apps, since 2001. Our solutions extend the usability of mobile devices across platforms, allowing for enhanced desktop-grade productivity, regardless of location. As the developer of the award winning OfficeSuite, we serve over 350 million individual and enterprise users in 195 countries worldwide, acquiring more than 100 000 new users per day. We are also the developer and exclusive publisher of a range of best-selling mobile dictionary apps based on data from Oxford University Press, Harper Collins and other top publishers.
Currently, we have over 180 employees in our Headquarters in Sofia (MobiArt Building) and office in San Diego.
If you enjoy working in a fast-paced, driven, and high-performance work environment, MobiSystems is the place for you! MobiSystems is a friendly environment where employees are encouraged to speak up, challenge management, and contribute to the creative process of developing best-in-class mobile applications. We are looking for team members who share our beliefs, love innovative technology, out-of-the-box thinking, and have a passion for giving back.
We're looking for a motivated and driven Senior Paid Social Specialist to join our growing digital marketing team in our Headquarters in Sofia.


  • Creation/Execution of social media strategies
  • Planning/Execution of paid social campaigns and long term strategies
  • Setting goals and KPIs.
  • Budget planning and forecasting.
  • Coordinating with designers for campaign assets such as image/video creative, ad copy and landing pages.
  • Proactive and frequent testing of new audiences, campaigns types and creatives in pursuit of constantly improving results.
  • Analyzing trends and making data-driven decisions
  • Collaborate with the product development teams


  • Experience with the Facebook Advertising platform, including but not limited to: Business Manager; Facebook Ads Manager; Facebook Pixel; Analytics; Audience Insights.
  • Minimum of 2 years of experience managing social media ad budgets.
  • Working knowledge of Google Analytics and Google Tag Manager.
  • Fluent English – verbal and written.
  • Ability to work fast and independently, but also to collaborate within a team environment.
  • Excellent documentation and reporting skills.

An advantage would be:

  • Experience with Pinterest, Snapchat, & other social platforms.
  • Facebook certification.
  • Certificate for Google Analytics.
  • Experience on the UK & US market.

What do we offer?

  • A healthy work-environment with flexible working time @home or @the office no overtime and no artificial deadlines.
  • A great location – right next to a metro station, Paradise Center and the best park in Sofia.
  • Opportunities for professional growth and freedom to make an impact.
  • Competitive salary with sign-on bonus with your first wage.
  • Multiple secondary benefits: additional health insurance with dental care coverage, preferential price for company Sport card, home office, corporate discounts, etc.
If you are interested, please send your CV to Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality. By applying for our vacancies, it is considered that you give your explicit consent for your personal data to be processed, used and kept for the purposes of the recruitment at Mobisystems.