Experienced PPC specialist - Google Ads

Who are we?

MobiSystems is a product development company that creates and sells mobile apps since 2001. Our apps are installed on more than 450 million devices worldwide and preloaded on a range of mobile devices by Samsung, Sony, Alcatel, Acer, Kyocera, and many others.

MobiSystems is the developer and exclusive publisher of a range of best-selling mobile dictionary apps based on data from Oxford University Press, Harper Collins and other top publishers.

Currently, we have over 150 employees in Sofia and offices in San Diego, Stockholm & Tokyo

What are we looking for?

  • Motivated professional with a strong background in Google Search & Display advertising
  • Has managed a portfolio of at least $1M per year
  • Experience in App PPC campaigns is a plus
  • Advanced Ad certifications & qualifications is a plus
  • Experience with display assets creation (video, banners) is a plus


  • Managing a high-budget portfolio of PPC campaigns across a diverse range of products
  • Creating, budgeting and managing new PCC campaign strategies
  • Briefing designers/copywriters for assets creation (videos, banners, texts)
  • Analyzing and optimizing existing CPC bidding to maximize ROI
  • Monitoring budgets, tracking KPIs and producing reports
  • Researching audiences, user behavior, demographics and buying personas
  • Creating new ad copy to inspire good click-through rates across online Search and Display marketing campaigns
  • Launching and optimizing PPC campaigns across Google search and Display (YouTube & Partners)
  • Keyword research and optimization for maximum traffic and ROI
  • Facilitating the formation of effective paid search strategies


  • Perfect knowledge of Google Ads platform
  • Excellent knowledge of Google Ad Manager
  • Excellent understanding of Google Analytics
  • Understanding of remarketing, custom audiences and lookalike audiences
  • Strong understanding and experience with bidding options (Manual/Auto, CPC, ECPC, CPA, CPM, Flexible).
  • Expertise in statistical analysis, spreadsheets and reporting
  • Proven record of successful campaigns with at least 100% ROI


  • Work at the Headquarters of a product company
  • Ability to present your ideas in a truly flat organization: one that gives you equal chances with experienced colleagues
  • A lot of autonomy, flexible working time, no overtime and no artificial deadlines
  • A great location – right next to a metro station, Paradise Center and the best park in Sofia
  • Multiple secondary benefits: additional health insurance, sport cards, extra days off, home office and more
Please, send CV and portfolio. Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.